Brand Re-design

Think Coffee, founded in NYC in 2006, is known for its sustainability, ethical sourcing, and community impact. The brand supports social and environmental causes through nonprofit partnerships while offering high-quality brews in welcoming, rustic-chic spaces. The goal of the rebrand was to evolve the logo, website, packaging, and menu to visually express its eco-conscious values and community warmth.

The redesign introduced a cleaner, more versatile logo, an inviting and user-friendly website, and contemporary packaging that communicates sustainability and quality. The menu was also reimagined for clarity and consistency, aligning with the updated brand identity. Together, these elements form a cohesive system that strengthens Think Coffee’s presence and reflects its mission-driven spirit.

Photoshop | Illustrator | Indesign