Mobile Activation
YSL Beauty: All Hours on Wheels
Yves Saint Laurent Beauty embodies modern luxury, confidence, and innovation. Inspired by the brand’s bold Parisian aesthetic, “All Hours on Wheels” transforms a mobile unit into a luxury beauty lab where visitors can find their perfect shade, receive expert consultations, and personalize products that celebrate empowerment and flawless confidence day and night.
The project began with research into YSL Beauty’s audience, especially Gen Z and millennial consumers seeking personalization, inclusivity, and innovation. I developed the activation layout through sketches, user journey mapping, and SketchUp modeling to ensure seamless flow across touchpoints like the Welcome Wall, Shade Match Lab, and Engraving Bar. Digital assets, signage, and renderings were created in Illustrator, Photoshop, and InDesign to reflect the brand’s sleek, luxurious aesthetic and build a cohesive, memorable experience.
Sketchup | Photoshop | Illustrator
